Povera is a french brand that creates handmade accessories from recycled materials such as tights. It is centered around an upcycling philosophy applied to the fashion world.
The existing visual identity was adapted to create a more sophisticated and impactful brand. The objective was to sublimate upcycling and to play with the creator’s thread-inspired illustrations. The logo, simple and with a point of humor and the playful and childlike drawings oppose and complete themselves (thick and thin).
The subtle declination of the “o” from the logo is repeated throughout the alphabet and the grid layout evokes old sewing pattern tags.
